Utilize SMS and Email Requests #
Sending review requests via SMS and email can be highly effective. Businesses that send follow-up emails after interactions see an increase in review submissions by up to 20%. After a positive interaction or completed transaction, send a personalized message thanking the customer and asking for their feedback. Include a direct link to your Google review page to make it easy for them.
Best Practices for SMS and Email Review Requests #
Timing #
Send the request soon after the customer interaction when their experience is still fresh.
Personalization #
Address the customer by name and reference their specific interaction or purchase.
Simplicity #
Keep your message short and to the point, with a clear call-to-action.
Example Email Template #
Subject: We’d Love Your Feedback!
Hi [Customer Name],
Thank you for [specific service or product]. We hope you had a great experience with us! Could you take a moment to leave us a review on Google? Your feedback helps us improve and serve you better.
[Insert Direct Link to GMB Review]
Thank you,
[Your Business Name]
In-Person Requests #
When interacting with customers face-to-face, encourage them to leave a review. This could be at the end of a service, during checkout, or when they express satisfaction with their experience. Businesses that ask for reviews in person have a 10% higher success rate compared to those that do not.
Tips for In-Person Requests #
Train Staff #
Ensure your staff are comfortable asking for reviews and know how to guide customers through the process.
Provide Instructions #
Offer simple, printed instructions or QR codes that customers can scan to leave a review on the spot.
Express Gratitude #
Always thank customers for their feedback and explain how valuable it is for your business.
Example In-Person Request #
“Thank you for visiting us today! If you have a moment, we would really appreciate it if you could leave us a review on Google. Your feedback helps us continue to improve our services. You can scan this QR code to leave a review.”
Offering Incentives for Reviews #
While you cannot offer direct incentives for positive reviews due to Google’s guidelines, you can encourage reviews by highlighting their importance and providing general incentives for leaving feedback.
Understanding Google’s Guidelines on Review Incentives
Incentive Ideas #
Store Credit #
Offer a small store credit for customers who leave a review, regardless of whether it is positive or negative.
Gift Cards #
Provide gift cards as a thank-you for customers who take the time to review your business.
Goodie Bags #
Prepare small goodie bags with branded items or samples as a token of appreciation for leaving a review.
Value of Reviews #
The typical “going rate” for reviews is around $10-$50 per review. While you cannot pay for positive reviews, understanding this value can help you frame your incentive programs appropriately within Google’s guidelines.
Enhance Your Business with Method Analytics #
Generating reviews can significantly impact your business’s online reputation. Businesses with higher review counts and ratings see a 12% increase in search ranking positions. At Method Analytics, we specialize in helping businesses manage their reputation through services like Semrush local service and GMB management. While we cannot engage with your customers directly, our tools and strategies are designed to make this process easier for you.
Contact us at Method Analytics to learn how we can help enhance your online reputation and drive more reviews for your business.
Sources #
Semrush. “How to Generate Reviews.”
WordStream. “How to Get More Google Reviews.”
LocaliQ. “How to Get Google Reviews: The Ultimate Guide.”
SocialPilot. “10 Simple Ways to Get More Google Reviews (with Examples).”