Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Rebranding
The process of changing a company’s corporate image, typically involving modifications to the logo, name, image, marketing strategy, and other visual elements.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.