Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
PPC (Pay-Per-Click)
An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Ad Frequency
The number of times an advertisement is shown to the same user over a set period, used to increase brand awareness.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Data Analytics
The science of analyzing raw data to make conclusions about that information, often used to optimize processes.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Blockchain
A system in which a record of transactions made in bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Brand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
Call to Action (CTA)
A prompt on a website or ad that encourages users to perform a specific action, such as “Sign Up” or “Learn More.”
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Customer Segmentation
The process of dividing a market into distinct groups of buyers with different needs or characteristics.
SEM (Search Engine Marketing)
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages primarily through paid advertising.
Customer Churn
The percentage of customers who stop using a product or service within a given time frame, an important metric for businesses.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
SaaS (Software as a Service)
A software distribution model in which applications are hosted by a third-party provider and made available to customers over the Internet.
Brand Positioning
The strategic process of placing a brand in a specific spot in consumers’ minds relative to competitors.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
Predictive Analytics
Techniques that use historical data to predict future outcomes, often used for forecasting and decision-making.
Brand Loyalty
The strength of consumer preference for a particular brand, often leading to repeat purchases and positive word-of-mouth.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.