Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Outbound Marketing
A traditional form of marketing where a company initiates the conversation and sends its message out to an audience.
Sponsored Content
Content that is created or supported by a brand in exchange for payment, often found on blogs or social media.
Ad Targeting
The process of segmenting audiences based on desired criteria such as demographics, behavior, or geography to serve them the most relevant ads.
Sentiment Analysis
The use of natural language processing to determine whether a piece of text is positive, negative, or neutral in tone.
Marketing Automation
Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
KPI (Key Performance Indicator)
A measurable value that demonstrates how effectively a company is achieving key business objectives.
Customer Lifetime Value (CLV)
A prediction of the net profit attributed to the entire future relationship with a customer.
Buyer Persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Cloud Storage
A model of data storage where digital data is stored in logical pools, accessible from multiple devices via the internet.
Cloud Computing
The on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user.
Geotargeting
The method of delivering content or advertisements to users based on their geographic location.
Influencer Marketing
A strategy that leverages individuals with a large following to promote products or services to a target audience.
DevOps
A set of practices that combine software development and IT operations to shorten the development lifecycle and provide continuous delivery.
CRM (Customer Relationship Management)
Technology for managing all your company’s relationships and interactions with customers and potential customers.
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Brand Equity
The value that a brand adds to a product or service, based on the perception of the name, rather than the product itself.
Traffic Aquisition
The process of attracting visitors to websites, mobile apps, or other digital assets through various channels.
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Cybersecurity
The practice of protecting systems, networks, and programs from digital attacks.
UI (User Interface)
The means by which the user and a computer system interact, in particular the use of input devices and software.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website.
Data Mining
The process of discovering patterns and insights from large sets of data, typically for making business decisions.
Inbound Marketing
A business methodology that attracts customers by creating valuable content and tailored experiences.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, designed to drive a specific action.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Internet of Things (IoT)
A system of interrelated computing devices that transfer data over a network without requiring human-to-human or human-to-computer interaction.
Impression
A term used to describe the point in which an advertisement or any other form of digital media renders on a user’s screen.
ERP (Enterprise Resource Planning)
Integrated management of main business processes, often in real-time and mediated by software and technology.
Artificial Intelligence (AI)
The simulation of human intelligence processes by machines, especially computer systems, including learning and problem-solving.
Email Automations
The use of software to create, execute, and automate email marketing campaigns, sending emails to customers based on a schedule or trigger.