Creating and scheduling content using Meta Business Manager

Step 1: Planning and Creating Content in Advance #

1. Monthly Planning: At Method Analytics, we typically create and schedule our content a month at a time per client. This approach allows for strategic alignment with marketing goals, ensures consistent engagement, and provides ample time for approval processes and adjustments based on analytics.
2. Content Creation: Before scheduling, gather all necessary content elements such as text, images, videos, and links. Prepare multiple posts that align with your marketing strategy and upcoming campaigns or events.

Step 2: Access Meta Business Suite #

1. Log In: Navigate to [Meta Business Suite](https://business.facebook.com/) and sign in with your account credentials.
2. Select Your Account: Choose the appropriate business account you wish to manage.

Step 3: Open the Content Calendar #

1. Navigate to Content Calendar: In the Business Suite, find and click on ‘Calendar’ under the ‘Posts & Stories’ section. This tool displays all your scheduled and past posts, providing a clear view of your content distribution over the month.

Step 4: Schedule Your Content #

1. Create a Post: Click on the ‘+’ icon or the ‘Create Post’ button on the desired date in the calendar. This opens the post creation window.
2. Compose Your Content: Enter the text for your post, and add any necessary images, videos, or links. You can also tag products or locations if applicable.
3. Select Platforms: Choose whether the post will appear on Facebook, Instagram, or both.
4. Set Date and Time: After composing your post, instead of publishing immediately, select ‘Schedule’ and choose the precise date and time you want the post to go live.
5. Confirm and Schedule: Review all details, then click ‘Schedule’. The post will now appear on your content calendar on the chosen date.

Step 5: Manage Your Scheduled Content #

1. Edit Scheduled Posts: If you need to modify any scheduled posts, simply click on the post in the calendar. Here you can edit the text, change the time, or update the media.
2. Reschedule or Delete: You can also reschedule by dragging and dropping the post to a new date or delete it if necessary.

Step 6: Analyze Performance #

1. Check Insights: Use the ‘Insights’ tab in the Business Suite to monitor how your posts perform in terms of engagement, reach, and other metrics.
2. Adjust Strategy Based on Data: Analyze the performance data to optimize future posts’ timing, content type, and audience targeting.

Additional Tips #

• Regularly Update Your Calendar: Keep your content calendar up-to-date with all planned posts, campaigns, and important dates. This helps prevent overlaps and ensures continuous engagement with your audience.
• Leverage Best Posting Times: Use insights from your social media analytics to schedule posts during peak engagement times specific to your audience.
• Plan Around Themes: Organize your content around themes or marketing goals for the month, using the calendar to ensure consistent message delivery.