Digital Marketing Glossary
Browse the most commonly used terms and terminologies to enhance your marketing, design, and development skills, empowering you to communicate effectively and create impactful strategies.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that act as the face of a brand and communicate its intangible qualities through images.
Brand Loyalty
Lead Generation
The initiation of consumer interest or inquiry into products or services of a business.
Ad Spend
The amount of money spent on specific ad campaigns or advertising over a specified period of time.
A/B Testing
A randomized experiment with two variants, A and B, to determine which version performs better for a given conversion goal.
Brand Identity
The unique set of visual and verbal elements that establish a company’s persona and differentiates it from competitors.