Care Big Personal Care
Case Study
This case study highlights Care Big’s journey from overcoming initial challenges to achieving a successful relaunch with a strong brand identity and effective marketing strategies. Through our partnership, Care Big is well on its way to becoming a leading provider of in-home care services in Texas.
Industry
Home Healthcare
Location
Texas, USA
Project Duration
Ongoing
Case Study
Background
Care Big Personal Care is a nurse-owned in-home care provider dedicated to delivering compassionate, professional, and personalized care. Initially founded 2018, the company faced some challenges starting up, leading to a temporary halt in operations. In 2023, Care Big relaunched with a revitalized team and renewed commitment to their core values of compassion, integrity, and professionalism.
Services Provided
Brand Identity
Brand Redesign
Website Redesign
Marketing Strategy Development
Ongoing
Advertising campaigns
Content creation
SEO
Reputation management
Monthly analytic reporting
Challenges and Objectives
Key Challenges
Lack of cohesive brand identity
Limited online presence and engagement
Need for effective lead generation strategies
Client's Goals
- Reestablish their brand in market
- Increase brand awareness and online presence
- Attract and retain clients through effective marketing
Solutions
Our Approach
We began with a comprehensive brand identity workshop, followed by a strategic implementation of various marketing and branding initiatives.
Our Solutions
Brand Identity Workshop
Determined the brand core (mission, vision, values), brand positioning (customer personas, competitive analysis, channels, customer journeys), and brand persona (reputation, voice, tagline).
Visual Identity
Designed a new logo and updated the color palette.
Website Redesign
Designed and Developed a user-friendly, visually appealing website. (Followed UI/UX Principles)
Marketing Strategy
Crafted a comprehensive strategy focusing on awareness, SEO, reputation management, and lead generation.
Advertising and Content Creation
Launched targeted ads and created engaging content.
Monthly Reporting
Provided analytic reports to track progress and adjust strategies.
Our Solutions
Brand Identity Workshop
Determined the brand core (mission, vision, values), brand positioning (customer personas, competitive analysis, channels, customer journeys), and brand persona (reputation, voice, tagline).
Visual Identity
Designed a new logo and updated the color palette.
Website Redesign
Designed and Developed a user-friendly, visually appealing website. (Followed UI/UX Principles)
Marketing Strategy
Crafted a comprehensive strategy focusing on awareness, SEO, reputation management, and lead generation.
Advertising and Content Creation
Launched targeted ads and created engaging content.
Monthly Reporting
Provided analytic reports to track progress and adjust strategies.
Our Process
Brand Identity Development
Conducted workshops and developed brand elements.
Visual and Website Redesign
Redesign Designed new logo, color palette, and website.
Marketing Strategy
Launched ads, created content, and implemented SEO strategies.
Ongoing Support
Monthly analytic reporting and continuous optimization.
Our Results
Brand Identity
BRAND PURPOSE
To advocate for harmony
BRAND VALUES
Ethical, Caring, Nurturing
BRAND ARCHETYPE
The Caregiver
Market Analysis
Population Above Age 65 in Henderson County
70%
of adults aged 65 years and older will require long-term care at some point.
Logo Design
Before
After
Visit Carebig's new website
Old Website Design
New Website Design
Conclusion
Summary of Key Takeaways
Through a strategic and comprehensive approach, Care Big has successfully reestablished its brand and significantly grown its online presence and client base.
Future Plans or Ongoing Work
We continue to provide ongoing support with monthly analytic reporting and optimization of marketing strategies to sustain growth.